Cybernetics as a discipline was firmly established by Wiener, McCulloch and others, such as W. Ross Ashby and W. Grey Walter. Walter was one of the first to build autonomous robots as an aid to the study of animal behaviour. Together with the US and UK, an important geographical locus of early cybernetics was France.

In the spring of 1947, Wiener was invited to a congress on harmonic analysis, held in Nancy, France. The event was organized by the Bourbaki, a French scientific society, and mathematician Szolem Mandelbrojt (1899–1983), uncle of the world-famous mathematician Benoît Mandelbrot.
John von Neumann
During this stay in France, Wiener received the offer to write a manuscript on the unifying character of this part of applied mathematics, which is found in the study of Brownian motion and in telecommunication engineering. The following summer, back in the United States, Wiener decided to introduce the neologism cybernetics into his scientific theory. The name cybernetics was coined to denote the study of "teleological mechanisms" and was popularized through his book Cybernetics, or Control and Communication in the Animal and Machine (Hermann & Cie, Paris, 1948). In the UK this became the focus for the Ratio Club.

In the early 1940s John von Neumann, although better known for his work in mathematics and computer science, did contribute a unique and unusual addition to the world of cybernetics: Von Neumann cellular automata, and their logical follow up the Von Neumann Universal Constructor. The result of these deceptively simple thought-experiments was the concept of self replication which cybernetics adopted as a core concept. The concept that the same properties of genetic reproduction applied to social memes, living cells, and even computer viruses is further proof of the somewhat surprising universality of cybernetic study.

Wiener popularized the social implications of cybernetics, drawing analogies between automatic systems (such as a regulated steam engine) and human institutions in his best-selling The Human Use of Human Beings : Cybernetics and Society (Houghton-Mifflin, 1950).

While not the only instance of a research organization focused on cybernetics, the Biological Computer Lab at the University of Illinois, Urbana/Champaign, under the direction of Heinz von Foerster, was a major center of cybernetic research for almost 20 years, beginning in 1958.

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