"In addition to being one of
10 esteemed finalists in the Cradle to Cradle Product Innovation Challenge, Ecovative Design — AKA the New York-based startup behind a game-changing
bio-material that's “grown” from agricultural waste and mushroom mycelia and can be used for
packaging, insulation, and more — has won the sixth annual Buckminster Fuller Challenge.
Deemed as “Socially-Responsible Design’s Highest Award” by Metropolis magazine, the
Buckminster Fuller Challenge
aims to “support the development and implementation of a strategy that
has significant potential to solve humanity's most pressing problems.”
In this particular instance, the pressing problem at hand would be our
reliance on highly polluting conventional plastics. With this big win,
Ecovative Design has exemplified a famous quote from the late futurist, "
gentle revolutionist,"
and father of the geodesic dome himself, Buckminster Fuller: “To change
something, build a new model that makes the existing model obsolete.”
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